The famous British cosmetics retailer Lush has redesigned some of its liquid personal care products to be sold as solid formulations that replace liquid products in plastic bottles.
Their ‘naked’ range now includes shampoo, conditioner, body wash, toner, and deodorant. Currently, around 65% of Lush’s product range is ‘naked’. Since 2005, Lush has sold nearly 50 million naked shampoo bars globally, eliminating over 150 million plastic shampoo bottles.
They’ve also cut down on packaging by creating the Lush Labs app which lets customers access product information like ingredients or directions for use, removing the need for labelling and packaging.
Read more here: https://ellenmacarthurfoundation.org/circular-examples/lush